Association of Creative Communications Agencies
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Key Performance Indicator Grid

A tool featuring a list of possible indicators needed to assess the performance of every one of your communication initiative—from ad campaigns to digital projects.

A handy reference that’s easy to use:

  • An interactive grid with filters that you can tailor to your needs.
  • A “My projects” section where you can save, share and analyze your projects.
  • A glossary of KPI and metrics terms.

This section is reserved for professionals who work for an A2C member agency. There is no limit to the number of accounts an agency can have.

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you must work for an A2C member agency to access this tool.

If you’re an advertiser, contact your agency to find out how you might be able to use this tool.

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