Metrics to measure the performance of communication initiatives

Based on reliable criteria, this handy reference tool for agency professionals has all the indicators you need to measure the performance of your communications initiatives.

• An interactive grid with filters that you can tailor to your needs.
• A “My projects” section where you can save, share and analyze your projects.
• A performance measurement glossary.

Explore the grid

A short questionnaire that analyzes your performance measurement habits. How much do you know about performance measurement? How do you measure results according to your objectives? What information do you share? Find everything you need to get a clearer picture of your performance measurement practices!

• An overview of your strengths and weaknesses.
• Potential opportunities for improvement.

Answer the questionnaire