Created by the Association of Creative Communications Agencies (A2C), this platform is a tool to justify and optimize every communication initiative. It is designed for agencies and their clients to drive discussion on this topic and obtain a more in-depth analysis of their business results.
Performance is often a catch-all term that can be tough to navigate. And yet performance is the focal point of all client-agency relationships. The value of industry professionals’ expertise, from advertising to digital, is directly linked to performance.
And while the ability to measure results is becoming increasingly advanced, we all too often focus on indicators that don’t necessarily translate into real brand success.
This is why our platform highlights the most common performance indicators, allowing advertisers and agencies to align their efforts while using a tool that ensures good goal-setting and a better communication of expectations
Our goal is to simplify the use of performance metrics, while providing solutions that will optimize your business results as much as your client-agency relationships
This platform is an A2C initiative and was co-written by Jean-François Bourdeau of Omnicom Media Group and Anne-Marie Castonguay of Sid Lee, in collaboration with various committees of industry-renowned professionals, both on the agency and client side.
It’s never too late to implement good business practices! Here’s where to start to tackle the issue of performance.
First, no matter what your situation is, one condition is essential: advertisers and agencies need to agree at the outset about the objectives and performance indicators they want to measure. This will help them define the relevant data sources they need to monitor and the evaluation criteria of communication initiatives they want to use.
Develop a concrete plan using this interactive tool featuring every objective and indicator you need to measure the performance of your project.
Get an overview and analysis of your performance measurement habits by completing this short questionnaire—it’s sure to give you some food for thought.
Access to the KPI grid is just one of the many perks of being a member of the Association of Creative Communications Agencies (A2C). Any employee of a member agency can create an account using their work email address. There is no limit to the number of accounts an agency can have.
If you work client side, contact your agency to find out how you can use this grid for all of your communications initiatives.
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